Locally Owned

When it comes time to make a major purchase like an appliance or television, isn't it worth doing business with a local company? The owners of Direct Appliance and TV, Tom Ridder and Karl Morehouse, have been working in the Waterloo and Cedar Falls, Iowa areas most of their life and have been in the appliance business for over 35 years. They pledge to provide the highest level of integrity in doing business. How comforting is it to know that the owners of the company are ones in your home doing the work?

The next time you need appliances or televisions, Make the decision to buy local.

Local Sales....Local Service.....Local integrity

Personal Service

Unlike the big box stores, we are interested in YOU. For us, it is more than just getting the sale. Its about relationships and the level of service after the sale. Our goal is simple. We want to provide you with appliances, TV's and Service on a long term level. Stop in today and experience what real personal service is all about.

Knowledgable Staff

Each one of our sales and service people have decades of experience. When you come to Direct Appliance and TV, you won't have to talk to a part time sales person home on summer break. We know each product line that we carry inside and out. At Direct Appliance and TV, we take the time to find out what you need and make sure the appliance or TV is right for you. We ask the right questions so you make the right purchase.

Meet the staff >
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