HISTORY

Direct Appliance & TV Center has been in business for 7 years. We moved from a small business on the Parkade in Cedar Falls to University Ave. in Waterloo in March of 2001. In 2006 Direct Appliance and TV purchased the former Ace Fogdall Building on University in Cedar Falls. The new location on University Avenue is a midpoint for everyone in the Cedar Valley.

Staff Bios

Karl Morehouse - President/Owner
Karl has been in the appliance business for over 25 years. He is the head appliance service technician. He is fully certified in appliance and refrigeration repair.
Thomas Ridder - Vice President
Tom has been in the appliance business for 12 years. He has served our country overseas in Afghanistan in 2005 during Operation Enduring Freedom. He is fully certified in refrigeration repair and recovery.

Ha Huynh - Television Service Technician
Ha has been a television technician for 25 years. He was a former employee at Bob's Appliance & TV and stayed on as our technician when Bob's closed. He is very knowledgeable in every aspect of television and electronics repair.


Chuck Ridder - Sales

Much of Chuck's 47 years of experience is from the services side.  Chuck has serviced just about every brand of major appliance there is.  This lifelong experience enables Chuck to find you the right appliance.

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