Shop GE Appliances
Easily wipe away smudges and fingerprints for a look that's always sparkling clean.
SHOP NOWFamily and Locally-OwnedProudly serving Cedar Falls since 2000
There’s a reason why Direct Appliances has been serving this area for years- it’s customer satisfaction. The moment you step into our store, our committed staff is ready to provide knowledgeable support. Our goal has been to deliver the best brand at the best possible price, while delivering outstanding, friendly, customer service. We will work with you to find a product that fits your needs, budget and lifestyle. Not to mention, you’ll be supporting the local community!
The BEST Deals
LAUNDRYWash Away Worry
Laundry features that help you care for your family’s clothes in less time. Keep your clothes and your laundry room looking their best with our selection of front and top load washers and dryers. High-efficiency washers and high-performance dryers.
Shop LaundryCool and Crisp
Shop refrigerators that allow you to stay connected, have flexible storage and temperature settings with quick and easy access to everyday items.
Shop RefrigerationCook Like a Pro
Designed to make cooking easy. Choose from range, cook-top, or wall oven, select gas or electric with features including induction and more.
Shop CookingSmart Cleaning
Cleaning your dirty dishes just got easier. Never hand wash a dish again when you have a smart & sleek dishwasher doing the dirty work for you.
Shop DishwashersSPEED QUEEN Built to Last, Designed to Perform
Discover the unmatched durability and performance of Speed Queen appliances. From industry-leading reliability to innovative features, our washers and dryers deliver superior cleaning power and efficiency. Experience the quality, longevity, and convenience that make Speed Queen the perfect choice for your home. Explore our collection today and find the appliance that fits your lifestyle and your laundry needs!
Shop Speed QueenShop By Brands
Customer Reviews
Our customers are our family, and we love to hear what they have to say. Check out their rave reviews right here.
Nice family owned. Still have old generation principles. Built on honesty, direct, knowledgeable of best of best American made appliances.
Great customer service! I own a spa in the Cedar Valley and our washer went out which is a very big deal... They ended up showing up 2 hours later and fixed it within 30 minutes.
Nice families owned. Still have old generation principles. Built on honesty, direct, knowledgeable of best of best American made appliances.
- SERVICES If your appliance needs service, our factory trained technicians will be there quickly to reduce down time.
- DELIVERY & INSTALLATION No worries, your appliances will arrive safely and installed correctly by our friendly & experienced.
- FINANCING Convenient Financing Options. Purchase today and take a year to pay it off with our special 12-month financing options!