SHOP WITH CONFIDENCE The value could not be beat

Direct Appliance can take care of all your appliance needs

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Family and Locally-Owned Proudly serving Cedar Falls since 2000

There’s a reason why Direct Appliances has been serving this area for years- it’s customer satisfaction. The moment you step into our store, our committed staff is ready to provide knowledgeable support. Our goal has been to deliver the best brand at the best possible price, while delivering outstanding, friendly, customer service. We will work with you to find a product that fits your needs, budget and lifestyle. Not to mention, you’ll be supporting the local community!

The BEST Deals

LAUNDRY Wash Away Worry

Laundry features that help you care for your family’s clothes in less time. Keep your clothes and your laundry room looking their best with our selection of front and top load washers and dryers. High-efficiency washers and high-performance dryers.

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Cool and Crisp

Shop refrigerators that allow you to stay connected, have flexible storage and temperature settings with quick and easy access to everyday items.

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Cook Like a Pro

Designed to make cooking easy. Choose from range, cook-top, or wall oven, select gas or electric with features including induction and more.

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Smart Cleaning

Cleaning your dirty dishes just got easier. Never hand wash a dish again when you have a smart & sleek dishwasher doing the dirty work for you.

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MATTRESSES Rest Easy on Your Dream Mattress

Mattress collections for every body and every sleep style. From high quality standards to the most innovative features. Find the comfort, quality, and support you need for a perfect night’s sleep. Come try our mattresses today to find the perfect fit for both your body and your budget.

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Customer Reviews

Our customers are our family, and we love to hear what they have to say. Check out their rave reviews right here.

Nice family owned. Still have old generation principles. Built on honesty, direct, knowledgeable of best of best American made appliances.

Richard Gienau

Great customer service! I own a spa in the Cedar Valley and our washer went out which is a very big deal... They ended up showing up 2 hours later and fixed it within 30 minutes.

Heidi Smock

Nice families owned. Still have old generation principles. Built on honesty, direct, knowledgeable of best of best American made appliances.