Family and Locally-OwnedProudly serving Cedar Falls since 2000
There’s a reason why Direct Appliances has been serving this area for years- it’s customer satisfaction. The moment you step into our store, our committed staff is ready to provide knowledgeable support. Our goal has been to deliver the best brand at the best possible price, while delivering outstanding, friendly, customer service. We will work with you to find a product that fits your needs, budget and lifestyle. Not to mention, you’ll be supporting the local community!
The BEST Deals
LAUNDRYWash Away Worry
Laundry features that help you care for your family’s clothes in less time. Keep your clothes and your laundry room looking their best with our selection of front and top load washers and dryers. High-efficiency washers and high-performance dryers.Shop Laundry
MATTRESSESRest Easy on Your Dream Mattress
Mattress collections for every body and every sleep style. From high quality standards to the most innovative features. Find the comfort, quality, and support you need for a perfect night’s sleep. Come try our mattresses today to find the perfect fit for both your body and your budget.Shop Mattresses
Shop By Brands
Our customers are our family, and we love to hear what they have to say. Check out their rave reviews right here.
Nice family owned. Still have old generation principles. Built on honesty, direct, knowledgeable of best of best American made appliances.Richard Gienau
Great customer service! I own a spa in the Cedar Valley and our washer went out which is a very big deal... They ended up showing up 2 hours later and fixed it within 30 minutes.Heidi Smock
Nice families owned. Still have old generation principles. Built on honesty, direct, knowledgeable of best of best American made appliances.Richard Gienau
- SERVICES If your appliance needs service, our factory trained technicians will be there quickly to reduce down time.
- PARTS Need appliance parts? We have a very large selection of parts and can help you find the right part for your appliance.
- DELIVERY & INSTALLATION No worries, your appliances will arrive safely and installed correctly by our friendly & experienced.
- FINANCING Convenient Financing Options. Purchase today and take a year to pay it off with our special 12-month financing options!